Online Research

Online Survey Response Rates and Times Background and Guidance for Industry

Análisis de response rates de encuestas online, en relación a distintos parámetros (tamaño de la muestra, timing del envío, duración del periodo de recolección de datos, etc.)

How to Increase Online Survey Response Rates

The question often asked by marketing researchers is how to increase online survey response rates. Evangelista, Albaum and Poon (1999) investigated four behavior theories of motivation that can be developed into specific techniques (including inducements) for increasing online survey response rates. The following theories are among those that have been proposed (and studied to varying degrees) as answers to this question.

Salutations and Response Rates to Online Surveys

An experiment was undertaken to test four different salutations in a survey of alumni from Stanford University conducted on the World Wide Web in September 2002. The survey explored issues dealing with the university’s logos, image, and branding; and, as such, was salient to the general alumni population, and not just to certain sub-groups.